About us

ABOUT US

The company was founded in 2010 in the textile heart of Central and Eastern Europe, in Poland. At the same time, our brand and CrossFit were gaining popularity in Poland. By combining a passion for sport and business, we created the SMMASH brand.

 

That’s how our shared idea was born: to equip every athlete with the highest quality training apparel made in Europe. Knowing how unique our clients’ needs and philosophies are, we decided to take a completely different approach to building our company. We focused on personalized collections for sports clubs. We trained ourselves, listened to feedback from experienced fighters, and launched apparel production that easily handles the toughest workouts. We use cutting-edge technologies, allowing us to offer durable gear that meets the expectations of even the most demanding users.

 

We were the first in Poland to start producing apparel dedicated to obstacle course racing (OCR), and we quickly earned the trust of the athlete community. Thanks to close cooperation with the OCR elite, our experience, and our innovation, we have become the leading OCR brand in Europe — trusted by both amateurs and professionals.

 

Today, we are the most experienced and largest European manufacturer of personalized training apparel. We’ve assembled a team of experts for our new production line. We invest dozens of hours in testing, fitting, and developing new solutions. We hope that our professional and dedicated work will allow us to build a long-term and fruitful partnership with you.

 

With sporty regards,

Bart Gryndziak and Piotr Sobczak

DESIGN

We don’t use templates. Every design is created from scratch — in line with the club’s visual identity, athletes’ expectations, and technical requirements. Thanks to a proven design process, we work quickly and efficiently:

 

  • we deliver designs within 2–3 business days,

  • we adapt graphics to the cut and function of the apparel,

  • we guarantee color accuracy between design and final product (HD print),

  • we create limited collections for events, championships, and club campaigns.

Over 10,000 sports clubs have trusted us. We’ve completed more than 100,000 designs, outfitted 50,000 athletes, and delivered special editions for over 3,500 events.

SEE OUR CUSTOM APPAREL OFFER

PRODUCTION

Our products are made in one of the most modern sewing facilities in Central and Eastern Europe, located in Poland. With complete control over the production process — from graphic design, through cutting and sewing, to quality control — we ensure top quality and full consistency.

 

Every garment passes through the hands of experienced specialists: seamstresses, cutters, and technologists who have been working under SMMASH standards for years. This allows us to respond flexibly to market needs and create both limited runs and large-scale production for clubs, events, and individual customers.

 

We work exclusively with premium-grade European materials — certified and safe for the skin, including for people with allergies. By using our own machinery, we reduce lead times and maintain the quality our customers expect.

TECHNOLOGY

The quality of SMMASH apparel is the result of continuously developed technologies and testing carried out in collaboration with endurance athletes and martial artists. We focus on advanced fabrics, thoughtful construction, and ergonomics tailored to intense training.

 

Our key technology is Thermoperformance™ fabric, which maintains optimal body temperature and efficiently wicks away moisture. We also use No-Stress™ seamless stitching, flexible compression bands, and anatomical body mapping for maximum comfort and muscle support.

 

SMMASH apparel features HD sublimation printing, ensuring long-lasting color durability even under intense use and frequent washing. Our prints are hypoallergenic and safe for children and sensitive skin.

MARKETING

We understand how important it is today to build a brand that not only sells, but also inspires. That’s why we offer our clients comprehensive marketing support — from graphic design and social media campaigns to product personalization.

 

Based on collaborations with hundreds of sports clubs and organizations, we’ve developed an effective visual communication model. We support brand identity development, design collections with the client’s logo, and prepare visuals ready to use in promotion.

 

At the end of each project, we deliver not just the product, but also tools to help sell it — including professional photos, descriptions, and support for sales and event campaigns.

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